Test Your Message
Test Your Message Before You Launch It.
Stop guessing how people will interpret your headline, value proposition, or ad.
iLuk tests your message with audience Selves and shows how real customers understand it.
The Problem
too vague
too complex
too clever
lacking structure
unclear benefits
wrong tone
inconsistent across channels
not aligned to the category
not built for the audience
Teams often debate messaging but never test it. When campaigns launch, they discover misunderstandings, low engagement, unclear positioning, late objections, and even AI assistants misinterpreting the message.
Arena fixes this.
What iLuk Does
1. Tests your message with audience Selves
Different groups interpret differently — Arena shows each interpretation.
2. Evaluates clarity
Finds confusing sentences, vague claims, and missing context.
3. Checks category alignment
Does your message meet expectations for the category?
4. Surfaces objections
Shows doubts and concerns users will have.
5. Compares versions
Test multiple headlines, value props, or creative concepts side-by-side.
6. Provides actionable insights
Clear recommendations on what to change and why.
What You Can Test
headlines
value propositions
product descriptions
ad copy
email subject lines
landing page copy
taglines
feature explanations
onboarding messages
campaign messaging
social media posts
PDP content
Before & After Testing
guessing what works
launching untested messages
discovering problems after launch
low engagement
wasted ad spend
confused customers
late fixes
validated messaging
clear audience understanding
identified objections early
higher-performing content
confident launches
better conversion
aligned teams
How It Works
Enter your message
Paste your headline, value prop, or any content you want to test.
Select audience Selves
Choose which audience segments to test against.
Get instant insights
See how each audience interprets your message, what confuses them, and what resonates.
Compare versions
Test multiple variations to find the best-performing one.
Deploy with confidence
Launch knowing your message is validated and optimized.