Identify Audience Signals
See What Your Audience Actually Cares About.
Different audiences interpret the same message in different ways.
iLuk helps you understand motivations, objections, clarity needs, and tone preferences — before you build campaigns.
The Problem
Most teams don't understand:
what motivates each audience
what confuses them
what objections they will have
what benefits they care about
what details they need to trust a product
what tone feels natural
what clarity level they expect
Most companies use generic personas that don't reflect real interpretation patterns — how people actually read and understand messages.
This leads to low engagement, unclear positioning, repeated objections, weaker conversion, inconsistent messaging, poor AI explanations, and campaigns that "don't land."
Bevel solves this.
What iLuk Does
1. Identifies audience interpretation patterns
Selves reflect how different groups think and read.
2. Reveals motivations & expectations
Each Self surfaces what matters most.
3. Shows clarity needs
Some audiences want details, others want simplicity.
4. Surfaces objections
Understand doubts before launch.
5. Highlights preferred tone
Formal, playful, direct, detailed — each audience varies.
6. Maps benefits to each audience
Learn which benefits resonate and which fall flat.
7. Connects insights to category signals
Expectations shift by category.
Key Benefits
better messaging decisions
higher conversion
stronger category relevance
fewer campaign revisions
more effective content
improved AI visibility
What Success Looks Like
"We think Gen Z will like this."
"Not sure why the landing page isn't converting."
"People misunderstand the product."
Clear audience interpretations
Clear motivations & objections
Clear tone preferences
Clear category expectations
Clear content guidance
Your messaging feels "made for them."
How It Works
Bevel surfaces audience signals through:
Selves
Representation of audience interpretation and behavior patterns.
Interpretation mapping
How each group reads the same message.
Clarity needs
What details they require.
Benefit hierarchy
Which benefits matter most.
Tone match
How language affects trust and comprehension.
Universal concepts — no proprietary logic exposed.