AI Visibility Glossary
Understand the key concepts behind AI-era brand discoverability, visibility measurement, and conversion optimization.
AI Visibility Score
A high-level measure of how well a brand appears inside AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
Authority Sources
The websites, pages, and documents AI assistants rely on when generating information about a brand or product.
Conversational Discoverability Score (CDS)
Measures how easily a brand is surfaced during natural-language interactions with AI assistants without being explicitly named.
Conversion Readiness (CRX)
A measure of how well a product page or message helps users make confident buying decisions.
Listing Quality Index (LQI)
A measure of how effective a Listing page or PDP is at communicating value and supporting decision-making.
Selves (AI Personas)
Audience representations built from behavioral signals showing how specific customer types interpret messages and make decisions.
Share of Voice (SOV)
The percentage of AI-generated answers in which a brand appears when users ask about a category or need.
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