AI Visibility Glossary

Understand the key concepts behind AI-era brand discoverability, visibility measurement, and conversion optimization.

A high-level measure of how well a brand appears inside AI assistants like ChatGPT, Gemini, Claude, and Perplexity.

The websites, pages, and documents AI assistants rely on when generating information about a brand or product.

Measures how easily a brand is surfaced during natural-language interactions with AI assistants without being explicitly named.

A measure of how well a product page or message helps users make confident buying decisions.

A measure of how effective a Listing page or PDP is at communicating value and supporting decision-making.

Audience representations built from behavioral signals showing how specific customer types interpret messages and make decisions.

The percentage of AI-generated answers in which a brand appears when users ask about a category or need.

See how your brand performs across these metrics

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