For Product Managers

Give Users Clearer Product Value. Test Messaging Before Launching.

Product Managers use iLuk to validate product descriptions, feature messaging, onboarding flows, and launch narratives — ensuring users instantly understand the value.

The PM Problem Today

unclear feature descriptions

misunderstood value props

inconsistent messaging across teams

friction in onboarding

poor PDP clarity

users not "getting it"

slow iteration cycles

guessing what users want

misalignment with brand and content

lack of validation before launch

iLuk makes every message crystal clear before users ever see it.

What Product Managers Get With iLuk

Clearer product communication

Arena shows exactly where users get confused and what needs to change.

Validated feature messaging

Test multiple versions and see which audiences understand best.

Better onboarding content

Selves reveal what users need to feel confident and reduce friction.

More accurate PDPs

Bevel + Arena highlight missing details, unclear benefits, and weak positioning.

Stronger collaboration

Brand, content, and product teams align around one validated message.

AI Visibility improvements

Clearer messaging → better AI assistant descriptions → more discovery → more usage.

How Product Managers Use iLuk

1

Identify Audience Needs

Selves highlight values, fears, interpretation patterns, and top benefits.

2

Test Product Messaging

Arena evaluates:

  • feature descriptions
  • launch narratives
  • PDP content
  • onboarding copy
  • naming options
  • long/short product explanations
3

Fix Clarity & Fit

Arena reveals misunderstandings, missing details, confusing wording, tone mismatches, trust gaps, and weak differentiators.

4

Deploy Winning Messaging

Deal pushes validated content into:

  • PDPs
  • landing pages
  • onboarding flows
  • WhatsApp
  • CRM
  • marketplace listings

Specific Challenges iLuk Solves for PMs

Users not understanding a new feature

Arena shows where wording confuses audiences.

Poor product adoption

Selves reveal value prop mismatches.

Unclear PDPs

iLuk identifies missing facts that AI assistants and users both need.

Confusion between similar plans

Arena finds conflicting or overlapping messaging.

Low onboarding conversion

Selves highlight emotional blockers and unclear steps.

Inconsistent cross-team messaging

iLuk provides one validated version for everyone.

Before & After iLuk

Before
  • "Why don't users understand this?"

  • "We keep rewriting the feature page."

  • "Marketing says one thing, product says another."

  • "AI assistants describe our product incorrectly."

  • "We're not sure how to position this feature."

After
  • clear, validated product messaging

  • aligned cross-functional teams

  • stronger PDPs and landing pages

  • better onboarding clarity

  • higher user understanding

  • accurate AI assistant descriptions

  • confident feature launches

Ideal for PMs Who Want To:

reduce friction in adoption

clarify value

test multiple versions

choose the right positioning

simplify feature explanations

evaluate product-market fit signals

reduce content iteration time

increase conversion

support launches with confidence

How iLuk Benefits PM Roadmaps & Workflows

1

Faster validation cycles

No wasted research cycles or delays.

2

Better launch quality

You know the messaging works before users see it.

3

Cross-functional alignment

PMs, brand, content all share one validated message.

4

AI-driven insights

Edge ensures AI assistants describe your product correctly.

5

Built-in activation

Deal deploys the best-performing messages automatically.

Make your product easier to understand — and faster to adopt.

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