Launch New Products
Launch New Products With Clear Messaging and Strong AI Visibility.
Most product launches fail because users don't understand the product fast enough — and AI assistants don't know how to explain it.
iLuk helps you build clarity, test messaging, align with audiences, and boost visibility from day one.
The Problem
New products face the highest risk of:
low clarity
vague positioning
missing structured facts
audience confusion
unclear category placement
weak AI explanations
lack of recommendations in early visibility cycles
inconsistent messaging across channels
low conversion due to misunderstanding
Before the product reaches users or AI models, your content must be:
- specific
- structured
- audience-aligned
- category-appropriate
- consistent
- easy to understand
Most brands launch first and fix later.
iLuk flips the order.
What iLuk Does
1. Tests your launch messaging before it goes live
Arena reveals:
- what audiences understand
- what confuses them
- what objections they will have
- which version performs best
2. Defines audience clarity needs
Bevel identifies:
- motivations
- objections
- detail requirements
- tone preference
- emotional triggers
3. Strengthens category alignment
Edge checks whether the product is described clearly for its category.
This prevents early misclassification (big cause of weak AI visibility).
4. Ensures PDP and landing clarity
iLuk identifies missing:
- structured facts
- usage instructions
- measurable benefits
- compatibility details
- format and size info
5. Prepares your product for LLMs
Content improvements help models:
- explain the product accurately
- recommend it in category prompts
- position it correctly
- compare it with alternatives
6. Supports the launch with conversational sales
Deal handles:
- product questions
- objections
- usage explanations
- checkout guidance
- 24/7 availability
Perfect for launch spikes.
Key Benefits
Faster clarity → Faster adoption
Users understand the product quickly.
Better AI Visibility from launch week
AI assistants immediately know how to describe you.
Higher conversion on PDPs and landing pages
Clarity and structure reduce friction.
Better campaign performance
Messaging is tested before ad spend.
Stronger category identity
You enter the market "correctly positioned."
Lower customer support load
Deal handles repetitive launch questions.
Unified messaging across surfaces
No contradictions between PDP, ads, emails, PR, and support.
What Success Looks Like
launching with unclear messaging
low engagement
weak AI explanations
misclassification
stalled sales
repeated questions
late fixes
a clear, audience-aligned message
a complete, high-performing PDP
strong AI Visibility from day one
messaging consistency across channels
higher conversion
better ranking in category discussions
more confident buyers
Your product launches with clarity + visibility built in.
How It Works
iLuk improves product launches through:
Clarity evaluation
Language that explains the product correctly.
Structured facts
Details users and AI models rely on.
Audience interpretation
Different audiences → different clarity needs.
Category alignment
Ensures the product is placed correctly.
Messaging testing
Comparing versions before spending.
Conversational support
Deal enables scalable launch conversations.
All conceptual. No proprietary logic disclosed.
Who This Is For
Anyone launching something new.